Sign making, or sign manufacturing, is a creative and technical industry that deals with the design, production, and installation of signs of various types. Shop fitting is the industry that deals with the fitting and furnishing of commercial spaces, such as retail stores, showrooms, retail outlets, and exhibition spaces.
The choice of materials in sign making and shop fitting depends on various factors, including the environment in which the sign will be displayed (indoor or outdoor), the required durability, the budget, and the desired visual effect. Many brands also repeat their style in all their stores around the world using materials available everywhere with the same sizes, colors, and technical characteristics. In this way they keep their Brand Identity intact. This variety allows sign makers to tailor solutions for any communication or advertising needs.
The materials most commonly used in these areas include, among others: plastic (which includes acrylic, PVC, polystyrene, and other types of plastics), metal, wood, and aluminum composite (Dibond), which combines the lightness of aluminum with a polyethylene core, offering strength and durability for outdoor signs and information panels.